Better Product Managers
Make Better Products.
Better Products Grow Businesses.
Let Us Show You How
Countries with Coaching
PM Teams Supported
Participating PM's
Workshops
Groundwork MethodTM
World Class Product Management Coaching by tenured PM Executives.
The Groundwork Method™ consists of a Framework and an Approach. The Framework is made of three foundational pillars, and three must-have practices, and explained in detail in our book. Implementing this framework leads to durable, customer-centric decision-making that produces successful products.
Our Approach is unique – we coach and guide your product management team to learn and implement this framework within your organization. We focus on the distinct needs of your team, your industry and your product line and assign the right, trusted, experienced product management executive that cares about your teams success.
DIY Program
Designed for the individual Product Manager that wants to learn how to deliver more value to the customer through a self-paced program.
Team Program
Designed for product teams to transform their approach to building products through programming and live coaching from a seasoned product executive.
Advanced
Team Program
This is the Team Program plus 3, live, design-thinking workshops. We help your team apply both the Groundwork Method & top design thinking methods to transform a known business opportunity into testable concepts.
Consulting & Advisory Services
Bring our PM experts in to
help you in product strategy development, innovation best practices, and PDLC transformation.
Check Out Our Book…
Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.
Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.
Rebel Yell:
A Resource For You From Product Leaders That Have Been There
Establishing a Product Strategy when a Business Strategy is Lacking
Company and product strategy are often under-rated. It seems obvious that a company strategy is a critical factor to success, yet many companies are...
Measuring Time-to-Value in Fueling Product-Led Growth
“It only works if you truly believe in it. You can’t just read the cookbook; you have to be excited about getting into the kitchen to make something...
Chesky’s Move to Take on the Head of Product Role at AirBnb
It’s been just over a month since Brian Chesky made headlines in the digital product development world by announcing “we got rid of the classic...